For example, you can use a 3rd party giveaway app like RafflePress to run a Facebook contest. You can go here to create a Facebook Business page. User-generated content UGC is an excellent way to generate interest in your contest and raise brand awareness. However, when collecting UGC, you need to ensure you have permission from the owners to use it. To comply, you can add a waiver to your official giveaway rules, stating that users agree to allow you to use their content.
You can easily add a consent checkbox to your giveaway with RafflePress. Just enable the GDPR consent checkbox setting and paste in your terms and conditions. In addition, any Page running a promotion on Facebook does so at their own risk. If you do go ahead and use them, both RafflePress and Facebook cannot be held responsible.
The choice is yours. After looking at the Facebook contest rules above, you might have a few questions. The short answer is no. Facebook states that you cannot use personal timelines and friend connections to administer promotions. Therefore, you should not run Facebook like and share contests. As mentioned in the Facebook rules earlier, you cannot encourage people to tag friends to enter your contest.
It asks users to share your contest on the social network of their choice, including:. This is a great way to spread the word about your giveaway contest because it awards users with bonus entries. As a result, the more people share your contest, the more people will enter by sharing it. Therefore, running a contest asking people to like your page to enter is also against the rules. To run a like and share contest on Facebook, you can start with the Visit us on Facebook action for 1 contest entry.
You can also include bonus Facebook entry actions for users to Like your Facebook page and share your giveaway post on Facebook. That said, the option is there to use at your own discretion. If you like, you can add further actions to your contest widget. Simply click the action to add it to the builder automatically. Clicking any action in your widget opens up the entry options where you can define several settings.
The next step is to design the look of your contest by clicking the Design tab. Here you can choose from 2 different layout settings and several fonts and button colors. The most important of these settings is the Giveaway Rules.
You can check out our documentation for details on all the RafflePress settings. RafflePress makes this easy by offering 3 different ways to publish your giveaway, including:. The easiest and most effective way to publish your giveaway is with the landing page option.
It creates a stand-alone page on your website just for your contest. So go ahead and choose the Giveaway Landing Page option. Then enter a short slug.
For instance, if we were to run a contest on RafflePress and chose a slug of facebook-contest, our landing page would have this final URL: rafflepress. After, you can click the View button to see what your giveaway landing page looks like.
With your landing page setup, you need to post your like and share contest on Facebook. This step is super-easy. All you need to do is create a new Facebook post and paste the URL for your giveaway landing page with instructions for people to click the link to enter.
This post from Brain Health Magazine is an excellent example of sharing all contest details in a way that generates excitement. You need to start promoting your giveaway from day 1 to spread the word and increase participation. One of the easiest ways to promote your contest is to share it on social media channels like Instagram, Pinterest, and Twitter and ask people to tag a friend in the comments. You can also include relevant giveaway hashtags to give your posts a boost in visibility.
You can also check out these proven contest promotion ideas for more inspiration. Picking a winner is even easier. Simply use the built-in random winner picker to select the winner of your contest randomly. To choose a winner randomly, click the Pick Winner button, enter your settings, and click Choose Winners Now. The winner is highlighted instantly at the tip of the list of participants. Then you can thank everyone for entering and invite them to join in with your next giveaway.
For a photo vote contest, you can choose a winner at random , or choose a winner at random from the top 10 vote-getters this can help reduce fraud. A photo contest is also an ideal way to collect user-generated content. Consider requesting photo entries that show existing customers using your product, visiting your location, etc. By adding a referral component to your contest, you can get double the number of entries or more.
It works like this: When people enter your contest, you give them an extra chance to win every time they share your contest form with a friend and the friend enters.
Similar to a like-to-win contest, a comment-to-win contest asks people to comment on your photo, video or caption in order to have a chance to win. If your goal is engagement and interaction, you can ask people to both like and comment to win. The amount of effort is still minimal but it is slightly more than asking people to like your post. If you turn your contest into a game, you can expect your fans to want to play along with you!
A Mad-libs style contest, where you ask a question or make a statement and ask your fans to fill in the blank as the way to win a chance at your prize, is fun and easy. Want to gather information about what your followers are interested in?
You could also show two of your products side by side and ask people to comment on which color or style they prefer. Taking note of their feedback might help you decide which one to produce more of. Interested in this idea?
ShortStack can customize this template for you. As you can tell from reading about the different kinds of contests, your top goal or two will determine how people will enter your Facebook contest. If your goal is to add more likes to your Facebook page, then a simple like-to-enter contest will do the trick. But no matter what, you must let people know how you will choose a winner, whether you will use any UGC you collect for future marketing, and other requirements you have set up.
The best way to let people know about your guidelines and requirements is to write a detailed list of rules and host them on a landing page. Whether you want your contest to run for four days or four weeks, make sure you include the time frame in your rules and guidelines.
If you have a short entry period, you will want to make sure you have the resources to get the word out quickly more on promoting your contest appears below. We recommend letting your contest run for between two and four weeks to get the most engagement.
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