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Done loading. What to Buy and Skip on Black Friday By Laura McMullen. By Erin El Issa. By NerdWallet. By Sean Pyles. By Liz Weston. More stories. The basics. Payless ShoeSource, of course, sells affordable shoes, carrying brands like Champion, Airwalk, SmartFit, and Dexter, as well as lower price-point Payless-exclusive versions of American Eagle and Christian Siriano brands. Now, it seems, the company is a little salty about that unglamorous reputation.
As reported by AdWeek , Payless recently anonymously invited a bunch of influencers to the grand opening of a new luxury retailer called Palessi , in the shell of a former Armani store. It was primarily a victim — one among many — of customers choosing online shopping over brick-and-mortar, and of Amazon owning Zappos.
I am not knocking Payless! Or, I am, but not from the position of a fashion influencer. I buy almost all of my shoes from either Target or Payless because I have really pretty shockingly large feet for a woman and almost no other stores carry my size. And when I have to replace them I am not offended because I knew what I had done by buying them in the first place.
Not to be dramatic, but everyone I know will divide the cost of a new sweater by the number of times they can imagine wearing it, and then email a cost-benefit analysis to 15 of their closest friends, plus their general practitioner, before purchasing it. Millennials are the biggest demographic of coupon cutters! One Facebook ad resulted in a ,person waiting list. Remind me , with a return of the BOGO coupon. Want more stories from The Goods by Vox?
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