Both trends are inextricably linked to Odd Future. Their use of the internet to achieve virtual exposure and generate loyalty via transparency was the first of its kind to successfully scale barriers to mainstream fame. Years before social media apps like Instagram or Snapchat allowed people to feel like they had access to the behind-the-scenes happenings of their favorite artists, Odd Future let fans peer into their lives. They constantly updated their Tumblr and YouTube with photos and videos—of the collective working, skateboarding, eating, or simply just hanging out.
The pseudo intimacy of these posts also helped them transcend from local friends to cult stars; they were a group where everyone was made to feel included, a family that brought in fans on the other side of the screen. Odd Future was always the kind of collective that could make lightning strike twice. Their first act as a brash collective of adolescents eventually gave way to a second act as mature solo artists leading the new school.
Initially, the sheer intensity of their manic adolescent expression incited an equally unhinged fanbase whose insatiable appetites for more music and chaos could never be sustained.
After that rebellious introduction, though, what they left was a world built in their image: an already youthful genre now more carefree, popular black music that knows the rhythm of queerness and suburban angst, returned to collect on its whitewashed past. Taboo topics and attitudes were just another day in the studio for the collective, who were energized and, ultimately, canonized by their controversies.
As the group coalesced in the late s, they realized something that no one else at that time did: disparate musical styles and identity politics could and would all exist within the same dialogue.
Each member represented a distinct aesthetic and experience that both challenged shallow societal representations of blackness and strengthened their collective force.
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Thanks for signing up! Check your inbox for a welcome email. Email required. This is getting boring. Consists of over 60 members, of which a mere eleven make music. Tyler has stated this several times, failing to fully deface all rumors. Person 2: Yeah. Have you? Or have you just followed the recent hype following Tyler's "Yonkers"?
Person: Uhhhh A group of Satanic skateboarding rapist rappers. The realest niggaz alive.
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