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Fear of God See all. Travis Scott See all. The P-Rods. Is that cool for you to see the newer crop of rappers get nostalgic for that shit? I love it, man. When Nike SB came out at the time, it was like the newest thing. It was like a new sneaker brand through Nike, even though it was Nike, but it was like a whole new category: crazy colorways, sick collaborations. It basically took away the Jordan hype for a few years.
People were still lining up and buying Jordans, but not to the extent as the Nike SB craze. It went off. Is it crazy to you that some of these kids literally got into sneakers in ? All they know is Off-White x Nike and Jordans.
Kids don't even know what SBs are really. It made the sneaker culture how it is today. It had a big impact on the whole industry. Skaters were mad that Nike was making skate shoes, period. Nike is a staple skate brand now, but back then there were no big corporate skate companies at the time. Everyone pretty much fell off after Nike came on and started killing it, like eS, Etnies, and D.
How can you compete? Do you think the new Diamond x Nike SB collab can have the same energy as the first one? I think people are going to like it. I mean, I like it. I think the shoes look really sick, but it was just another time for SB back then. The only shoe that had any hype before that SB was the "Pigeon. After that it went haywire. There were a couple shoes before that, though, like the "Dunkles.
Virgil doing the Blazer was tight. Koston was skating in it. It just depends on what kids are into at the time. By Matt Welty. Nicky Diamonds holding his Nike SB collaboration in
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