How do splash pages work




















With OptinMonster, you can easily build a stunning splash page using a visual drag and drop editor. OptinMonster comes with beautiful ready-to-use splash templates that are super easy to customize. You can also use targeting options to personalize your splash page. For example, show only to new or returning visitors.

One great feature is that OptinMonster connects easily with any email service provider. And, you can use it on any website platform, including WordPress, Shopify, Blogger, and so on. You can also easily add features to your splash page. And, to do that, all you need to do is click Add Blocks. Plus, if you like, you can set your splash page to slide down from the top of the browser instead of fading in. But keep in mind that you can change anything about your splash page to match your website and brand.

One of the advantages of OptinMonster is you have full control over when and where you can show your splash page. For a splash page, you might want to show the splash page the moment your site visitors land on your website. You can refine this even further using Page Targeting. Using Page Targeting, you can choose to hide or show your splash page on certain sections of your website.

For example, you might choose to show the splash page only to site visitors who land on your home page. Visitors can easily type in their age and are instantly granted access to the website upon doing so. Molson is another example where we see a splash page used for age verification. Casa offers a variety of home goods to shoppers in several different countries. As you can see, they use a splash page to direct new visitors to the language-appropriate version of their website.

By having shoppers select their country on the splash page, they can be sure to offer up the most optimal and native experience to visitors, no matter where they live or what language they speak. Yul Moreau is a creative director and this is his portfolio site. The splash page gives visitors a glimpse of his personality as well as his experience. This splash page sets the tone for what users can expect from this site. Then—clearly inspired by Mac OS 8—the home page looks like a desktop.

Visitors can click on the different icons to explore the site. They can even leave a comment in the Guest Book, discover music, connect with Poolside. The monochromatic design is uncluttered, but the material on the splash page varies.

In this splash page example from Clearly an online retailer of contact lenses, eyeglasses, and sunglasses , we can see how sometimes splash pages offer a few options to silo the experience for different types of buyers. This eliminates any confusion around where to find their key offerings and resources.

Before you start building your splash page, define your goals. Are you looking to promote an upcoming event? Do you want to wow visitors with stunning visuals?

Or is your main goal to grow your mailing list? What you include in your splash page will vary depending on your industry, personal taste and what you want to achieve. Here are effective elements that can be included in a splash page:. A splash page is the perfect place to attract visitors with intriguing visual elements that represent yourself, your work or your brand. Speaking of visuals, be sure to create your own logo and include it on your splash page - since this is the face of your brand, it will indicate to visitors that they are in the right spot.

Apart from welcoming users to your page, you can include text that will inform your audience of relevant updates, provide them with instructions or set the tone with an inspiring quote before entering your site. Remember to also use a language that is consistent with your brand identity. The priority of your intro page is to carry viewers through to your homepage. If the main purpose of your splash page is to give visitors a different language option or view a specific version of your website, this is the place where you can let them choose their preferences and direct them to the relevant homepage.

Read more about SEO for landing pages here. You might run native ads during a podcast, for instance, or create interactive quizzes, or run traditional print ads with QR codes. No matter how you fill the top of your funnel, a landing page will help you make the most of it.

What Is a Landing Page? The Anatomy of a Landing Page. Landing Page Best Practices. What is a Call to Action? Have another question about landing pages?

We hear ya. Read about the anatomy of a high-converting landing page. Grade your existing page using our Landing Page Analyzer. Why not just pay to increase my traffic?



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