App rejected why

Be ready for the approval and publishing process to take time and be tricky. Even a small thing can lead to an app rejection. The app approval process engages a review team of developers who look through every aspect of an app manually to check if there are any errors. That is why the approval takes longer than for Android. After that, the development team needs to resolve the issue before re-submitting the app.

The Android approval process is less strict and time-consuming as it involves a team of experts as well as automated tools. The review algorithms scan the app to check if it violates any Google policies. After that, an internal team of reviewers examine the software.

In general, the average review time is a couple of hours. Let us share a few things to verify when submitting your app that might help to avoid rejections and possible struggles. Google, Facebook, Twitter, etc.

Apple recently introduced this guideline for iOS Quickly rectify the small and large icons and resubmit your app. If you understand the reason for the rejection, you can make the necessary changes in iTunes Connect or within the app itself, and then resubmit the app. Although Apple provides you with a specific reason for rejecting the app, there are chances you might not understand the context of that reason in terms of your app. The reasons provided by Apple could at times be vague or broad and not very specific.

There are people out there who have faced similar issues and a lot of them have already documented the problem and responses. For example, an iPhone e-reader app, Eucalyptus was rejected several times by Apple for inappropriate sexual content. Due to the ability of the app to access a version of the ancient Indian text Kama Sutra , Apple considered the app to contain objectionable content. However, the owner of the app, James Montgomerie did not agree with this rejection and continuously got in touch with Apple team, as explained in his extensive blog post.

After several follow ups with Apple, he got his app approved and it went live on the App Store. James wrote a follow-up blog post , where he said:. You need to carefully read all the privacy policy requirements before publishing it.

Broken links have been one of the top reasons for app rejection on the Apple store. Before submitting an app for approval, go through every app page and check if all the links are working fine. There are various tools available for checking broken links in an application, I would suggest to try them at least for once. These guidelines will enrich you with a better idea of how to properly design the user interface of an application which will bring out the best results for you.

Here is an example illustrating what not to do while designing app interfaces. Lack of app description, metadata, screenshots, and preview could possibly be the reason behind app declination. The incorrect information about the application can also cause App Store rejection. Try to keep your description to the point and accurate.

If your app description is misleading, you might find yourself in the hot water. If your software uses in-app purchases or digital subscriptions, transactions must go through the in-app purchasing system.

These problems must be addressed, tested, and solved before you submit your app to the App Store. Any issues related to long load times or crashes will be grounds for rejection. It is important that you extensively test every feature and each screen in a comprehensive manner amongst your dedicated team of developers.

An effective method for testing any bugs is also through a beta version released to a limited audience. This is a challenging reason for rejection because developers are unsure exactly what needs to be fixed or changed. Additionally, Apple clearly outlines the user interface specifications in their iOS Human Interface Guidelines to ensure consistency and ease of use.

This can take the form of misleading information or inconsistencies between the description and the functionality of the app.